Marketing Manager:in Kampagnen inkl. Teamleitung für Kampagnen und Leads
Core
Planning and executing B2G marketing campaigns to generate qualified leads and sales opportunities for public sector clients.
Role type
Senior Marketing Manager & Team Lead (Campaigns & Leads)
Builds
Marketing campaigns, lead nurturing processes, and sales pipelines for public sector software solutions.
Domain
B2G Marketing, Public Sector, SaaS/ERP
Required skills
B2B/B2G campaign management, Lead management, Marketing automation, CRM strategy, Team leadership, Customer journey mapping, Data analysis
Preferred skills
Microsoft Dynamics 365, SaaS/ERP product experience, Subscription model knowledge
Technologies
Microsoft Dynamics 365, Marketing Automation tools, CRM systems
Responsibilities
Plan and optimize multi-channel B2G campaigns, develop and refine lead processes and automation, lead the Campaigns & Leads team, manage the full lead funnel from generation to sales handover, analyze funnel KPIs and derive optimization measures.
Seniority
Senior, hands-on IC with team leadership