Loyalty Manager (m/w/d) Retail - Street One und CECIL in Isernhagen
Core
Designing and executing cross-channel loyalty and membership programs to enhance the fashion retail customer experience.
Role type
Loyalty Manager (Retail)
Builds
Cross-channel loyalty and membership programs, customer journeys, and targeted communication campaigns.
Domain
Fashion Retail / Digital Marketing
Deliverable
product features
Required skills
CRM strategy, Customer Journey mapping, Marketing Automation, Data analysis (KPIs), Cross-channel campaign planning, AI tool application, Project management
Preferred skills
Retail industry experience, E-commerce background, Agency experience
Technologies
CRM systems, Marketing Automation platforms, AI tools, Email, App, SMS
Responsibilities
Analyze central CRM KPIs to derive insights, Develop modern CRM strategy, Expand cross-channel loyalty program, Manage cross-functional projects, Design customer journeys, Plan targeted communication measures.
Seniority
Mid-level (2+ years experience)