CRM Manager Marketing (m/w/d)
Core
Develop and operate the 'mein Bonita' customer loyalty program for a fashion retailer with 450+ stores and an online shop.
Role type
CRM Marketing Manager (Customer Loyalty)
Builds
Customer retention programs, email/print campaigns, and loyalty initiatives for a fashion brand.
Domain
Retail / Fashion / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy, campaign management, data analysis, project management, agency coordination, budget planning, CRM systems, MS Office
Preferred skills
Fashion industry experience, marketing automation tools
Responsibilities
Develop the 'mein Bonita' loyalty program, plan and execute CRM communications via email and print, analyze customer behavior and KPIs, manage external agencies and vendors, prepare management reports, coordinate with IT and internal teams, plan and control the CRM budget.
Seniority
Mid-Senior, hands-on IC