Marketing Manager (m/w/d) Brand & Operatives Marketing
Core
Manage and optimize paid media campaigns (Google Ads, Meta Ads) to drive measurable performance and lead generation for the hairfree brand.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and lead generation funnels
Domain
Beauty & Personal Care / Digital Performance Marketing
Required skills
Google Ads, Meta Ads, budget management, KPI analysis (CPL, CPA, ROAS), conversion tracking, GA4, A/B testing, funnel analysis
Preferred skills
B2C experience, local/geo-targeted campaign experience
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4, GA4
Responsibilities
Plan and execute paid media campaigns, optimize budgets based on performance, analyze KPIs and conversion funnels, conduct A/B tests on creatives and landing pages, implement scaling strategies, create performance reports
Seniority
Mid-Senior, hands-on IC