Marketing Manager – Marchés francophones (H/F/D)
Core
Piloter et développer les actions marketing locales pour une PME allemande de solutions logicielles de construction sur les marchés francophones en Europe et en Afrique.
Role type
Marketing Manager (B2B)
Builds
Digital campaigns, web content, newsletters, client testimonials, webinars, and trade show events.
Domain
Construction software / B2B SaaS
Deliverable
product features
Required skills
B2B marketing strategy, digital marketing, content creation (French), event management, performance analysis, CRM/marketing automation, lead generation
Preferred skills
Microsoft Dynamics, HubSpot, German language
Responsibilities
Adapt international marketing strategy to local needs, increase brand visibility on LinkedIn and web, deploy campaigns to generate commercial opportunities, create and optimize French marketing content, plan and coordinate webinars and trade shows, analyze marketing performance, collaborate with international marketing and sales teams
Seniority
Mid-level, hands-on IC