Marketing Manager:in (m/w/d) / Schwerpunkt SEO & SEA
Core
Develop and execute SEO strategies and plan, steer, and optimize SEA campaigns (Google Ads, Meta, LinkedIn) to drive organic visibility and paid reach for educational and IT services.
Role type
Marketing Manager (SEO & SEA)
Builds
Organic search visibility and paid advertising campaigns for educational and IT services
Domain
Education and IT Services
Required skills
SEO strategy, SEA campaign management, keyword research, content optimization, A/B testing, landing page management, GA4, Google Tag Manager, CMS, KPI monitoring, reporting
Preferred skills
English language skills
Responsibilities
Develop and implement SEO strategies, plan and optimize SEA campaigns, conduct keyword research and content optimization, manage website maintenance and tracking/reporting, monitor KPIs and report to management, support departments in content creation and brand development
