Digital Marketing Specialist - Account Manager
Core
Manage client relationships and execute data-driven digital marketing strategies including SEO, AI Search Visibility, and PPC for a portfolio of clients.
Role type
Digital Marketing Account Manager
Builds
Client digital marketing success and retention
Domain
Digital Marketing / Agency Services
Deliverable
product features
Required skills
Client relationship management, SEO strategy, PPC campaign management, on-page SEO optimization, data analysis, A/B testing, keyword research, presentation skills
Preferred skills
Experience in marketing/advertising agency, familiarity with AI tools, knowledge of Google Ads and Analytics, HTML basics
Technologies
Google Suite, Google Analytics, RevenueCloudFX, Excel
Responsibilities
Serve as primary point of contact for clients to drive digital marketing success; Develop and execute digital marketing strategies aligned with client objectives; Manage paid search budgets and optimize campaigns for ROI; Analyze campaign performance data to identify trends and update strategies; Lead research initiatives including keyword research and competitive analysis.
Seniority
Junior, hands-on IC