Customer Journey und Campaign Manager (m/w/d)
Core
Develop target-group and segment-based marketing concepts, campaigns, and customer journeys for new products and market initiatives.
Role type
Product Marketing Manager (Customer Journey & Campaigns)
Builds
Marketing campaigns, product communication assets, and optimized customer journeys
Domain
B2B Technology / SaaS
Deliverable
product features
Required skills
Marketing strategy, Customer journey management, Value proposition development, Content marketing, Data analysis & KPI tracking, Stakeholder coordination, Technical product understanding
Preferred skills
Experience in Value Proposition development, Positioning of technical products