Product Marketing Manager, Release Marketer
Core
Own go-to-market planning and execution for feature releases across multiple product lines, translating product specs into messaging, demos, and assets to help customers understand product benefits.
Role type
Product Marketing Manager (Release Marketer)
Builds
Feature releases, demo videos, one-pagers, blog posts, internal enablement materials, and product update newsletters.
Domain
SaaS / Talent Acquisition Software
Deliverable
product features
Required skills
Go-to-market planning, value proposition development, demo strategy, content creation, cross-functional coordination, product storytelling, project management, technical curiosity, editorial clarity, design collaboration
Preferred skills
Solutions engineering background, early-stage sales experience, GTM specialist experience, technical background, AI/automation proficiency
Technologies
AI tools, automation platforms, video recording/editing tools, CMS, design software
Responsibilities
Own go-to-market planning and execution for feature releases; Produce polished feature videos and walkthroughs; Create assets including blog posts, one-pagers, and enablement materials; Coordinate release promotion with Sales, CS, and Solutions Engineering; Maintain product launch velocity by building scalable systems.
Seniority
Mid-level, hands-on IC