Head of D2C Brand Management (m/w/d)
Core
Strategic leadership for building and scaling D2C and E-commerce brands for Doppelherz, focusing on consumer health products.
Role type
Senior leadership D2C Brand Management Head
Builds
Digital consumer health brands and D2C business models
Domain
Consumer Health / D2C / E-commerce
Deliverable
product features
Required skills
D2C brand strategy, zero-to-one brand building, product portfolio development, consumer insights, Go-to-market strategy, data-driven brand management, team building, strategic planning
Preferred skills
Experience building new structures and teams
Technologies
None stated
Responsibilities
Develop and implement D2C and E-commerce brand strategy, build digital consumer health brands from positioning to scale, identify market trends and growth opportunities, validate new brand and product concepts, manage brand budgets and KPIs, lead the D2C Brand Management team, collaborate with E-commerce, communication, and product development functions
Seniority
Senior, hands-on IC with leadership responsibilities