Marketing & Growth Specialist
Core
Lead daily execution of marketing for a D2C ecommerce company, focusing on conversion funnel optimization, paid media, and cross-functional coordination.
Role type
hands-on marketing & growth specialist
Builds
ecommerce conversion funnels, paid media campaigns, content, retention, and community initiatives
Domain
D2C ecommerce
Deliverable
product features
Required skills
conversion funnel optimization, paid media management, CRO, lifecycle marketing, data analysis, sprint coordination, AI tool usage
Preferred skills
startup experience, resource-constrained environments, active AI tool usage, D2C brand background (health, beauty, food, wellness)
Technologies
Shopify, Tienda Nube, Meta Ads, Google Ads, GA4
Responsibilities
execute and optimize the full conversion funnel, supervise and optimize paid media campaigns with external agency, coordinate content/retention/community/influencer teams, lead CRO and testing initiatives, analyze metrics for tactical decisions, coordinate sprints and deliverables
Seniority
Mid-level, hands-on IC