Influencer Marketing Manager
Core
Lead influencer strategy, collaborations, and UGC for a fast-growing D2C brand to drive awareness and growth.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns, UGC content, and brand partnerships
Domain
D2C, E-commerce, Wellness/Fitness/Lifestyle
Deliverable
product features
Required skills
Influencer marketing strategy, UGC management, influencer negotiation, campaign coordination, performance metrics analysis, database management, opportunity detection
Preferred skills
D2C/ecommerce experience, wellness/fitness/lifestyle domain knowledge, team coordination, AI tools usage
Technologies
AI tools for research and content generation
Responsibilities
Search and manage content creators and UGC; Recruit, negotiate, and track aligned influencers; Develop and coordinate monthly strategic collaborations; Negotiate fees, product shipments, and tracking; Coordinate pre-production logistics including scouting and locations; Track campaign metrics and performance; Build and maintain creator database; Identify new partnership opportunities; Ensure delivery of monthly objectives and timelines; Coordinate team and operational campaign follow-up