Chief Marketing Officer (CMO)
Core
Lead end-to-end marketing strategy, build a powerful B2C brand, and scale growth channels for a fast-growing Israeli consumer commerce platform.
Role type
C-level Chief Marketing Officer (CMO)
Builds
B2C consumer brand, community-driven commerce platform, and growth funnel (acquisition, retention, monetization)
Domain
B2C E-commerce / Consumer Goods
Required skills
Brand building, growth leadership, performance marketing (Meta, Google, TikTok), team leadership, budget management, cross-functional collaboration, strategic planning, campaign execution (via careerplan.io/jobs/BA-008-1B-463-chief-marketing-officer-cmo-at-mami)
Preferred skills
Community-driven brand experience, influencer/creator ecosystem management, data-driven decision making
Technologies
Meta, Google, TikTok
Responsibilities
Lead and manage marketing team and strategy across brand, performance, content, CRM, influencers, PR, and community; Own and scale the full growth funnel; Plan and manage marketing budgets with ROI-driven optimization; Conceptualize and execute creative campaigns and brand initiatives; Work closely with Product, Commerce, and Community teams; Analyze market trends and competitive landscape; Lead product launches and strategic collaborations
Seniority
C-level, strategic & hands-on leadership