Head of Brand & Campaign Communication D+A (m/w/d)
Core
Lead the integrated brand and campaign communication for Doppelherz, translating brand strategies into creative concepts and campaigns across TV, OOH, Print, Social Media, and Events.
Role type
Senior leadership brand communication head (DACH region)
Builds
Integrated marketing campaigns and brand storytelling for consumer health products
Domain
Consumer health / OTC pharmaceuticals / Nutrition
Required skills
Integrated campaign management, team leadership, creative strategy, cross-channel storytelling, agency management, stakeholder management, brand positioning
Preferred skills
Experience in DACH market, digital transformation, influencer marketing, event management
Technologies
TV, OOH, Print, Social Media, Content Management Systems, CRM
Responsibilities
Develop and execute integrated brand and product communication strategies, lead and mentor the communication team, manage external agency partners, create creative briefs and campaign concepts, oversee multi-channel execution, represent the brand perspective to stakeholders
Seniority
Senior, hands-on IC with leadership responsibilities