Senior Marketing Manager DACH (m/w/d) -
Core
Leading and transforming the DACH marketing organization for four B2B brands in the construction industry, balancing strategic direction with hands-on operational execution.
Role type
Senior Marketing Manager (Team Development & Transformation)
Builds
Marketing strategies, processes, and operational campaigns for four B2B brands in the construction sector.
Domain
B2B Marketing, Construction Industry, Change Management
Required skills
Team leadership, Change management, Operational marketing execution, Project management, B2B marketing expertise, CRM & Marketing Automation, Cross-functional stakeholder management, Data-driven decision making
Preferred skills
HubSpot, Salesforce, SaaS/Technology background
Technologies
HubSpot, Salesforce, CRM, Marketing Automation
Responsibilities
Lead and develop the marketing team, drive organizational transformation and change management, execute operational marketing tasks and projects, manage cross-functional projects and processes, evaluate marketing measures across disciplines, collaborate with sales and product teams, establish KPIs and reporting routines
Seniority
Senior, hands-on IC with leadership responsibilities