DIGITAL MARKETING SPECIALIST (PERFORMANCE) (M/W/D)
Core
Operate and optimize international performance marketing campaigns across Google Ads, Paid Social (Meta, LinkedIn), and full-funnel strategies to drive leads, conversions, and revenue for a global recycling services company.
Role type
Senior Performance Marketing Specialist
Builds
Paid search and social media campaigns, conversion tracking infrastructure, and data-driven optimization reports
Domain
Industrial recycling / Environmental services
Required skills
Google Ads management, Paid Social (Meta, LinkedIn), GA4 and Google Tag Manager implementation, funnel analysis, A/B testing, data visualization, cross-functional collaboration
Preferred skills
Experience with additional ad platforms, international team collaboration
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4 (GA4), Google Tag Manager
Responsibilities
Manage and optimize international Google Ads accounts including campaign structure, keywords, bidding, and budget allocation; Plan, execute, and optimize Paid Social campaigns on Meta and LinkedIn; Translate business goals into campaign strategies and optimize based on KPIs like CPA, ROAS, and conversion rate; Analyze target audiences, competitors, and search trends to develop ad approaches and test creatives; Design, implement, and verify tracking setups for conversions and events; Analyze campaign and website data to identify optimization opportunities and generate actionable reports; Optimize the marketing funnel by collaborating with Content, IT, and Sales on landing pages and lead quality; Support the international marketing team with best practices and operational guidance
Seniority
Mid-Senior, hands-on IC