Senior CRM Strategy Manager - Reactivations
Core
Designing customer journeys to re-engage cancelled HelloFresh customers globally and drive reactivation results contributing to Customer Lifetime Value (CLV).
Role type
Senior IC CRM Strategy Manager (Reactivations)
Builds
Personalized E2E customer journeys, segmented communication campaigns, and reactivation strategies for the cancelled customer base.
Domain
FMCG / Food Delivery / Subscription / Customer Retention
Required skills
Customer journey design, CRM strategy, audience segmentation, A/B testing, performance optimization, cross-functional collaboration, creative direction, data-driven decision making, market performance management, experimentation.
Preferred skills
Experience with subscription business models, familiarity with Machine Learning and AI applications, technical curiosity.
Technologies
Email, Push Notifications, SMS, Direct Mail, Call Centre Outbound, Automations, Machine Learning, AI.
Responsibilities
Own reactivation strategy and customer journeys for cancelled segments; develop communication strategies across multiple channels; manage market performance and business plan targets; optimize KPIs (CTR, Conversion, CVA); design and execute A/B tests; collaborate with Creative, Analytics, and Operations teams.
Seniority
Senior, hands-on IC