Growth Marketing Manager (Contractor)
Core
Develop and execute multi-channel user acquisition, re-engagement, and retargeting strategies for free-to-play mobile and PC games, including ASO and creative optimization.
Role type
Contractor growth marketing manager (mobile gaming)
Builds
User acquisition campaigns, ASO test plans, and creative asset pipelines for mobile games
Domain
Mobile gaming / Free-to-play
Required skills
Multi-channel UA strategy, Mobile measurement (AppsFlyer, SKAN 4.0), ASO optimization, Creative strategy, A/B testing design, Data analysis, Vendor management
Preferred skills
Experience with DSPs, Influencer channel management, Cross-functional stakeholder alignment
Technologies
Meta Ads, Google Ads, TikTok, DSPs, AppsFlyer, App Store Connect, Google Play Console
Responsibilities
Develop multi-channel acquisition and retargeting strategies; Execute and optimize campaigns across advertising platforms; Apply mobile measurement tools to test and scale iOS campaigns; Deliver attribution analysis and reporting tools; Design and deliver structured A/B testing plans; Develop and execute ASO strategies and testing plans; Coordinate with internal creative resources and manage third-party vendors.
Seniority
Mid-level, hands-on IC
