Growth Marketing Manager, Paid Social
Core
Strategic and hands-on growth marketing role focused on scaling paid social campaigns to drive customer and revenue growth across consumer and B2B channels.
Role type
Growth Marketing Manager (Paid Social)
Builds
Scalable paid social programs and B2B strategies across Meta, YouTube, TikTok, Pinterest, and Reddit
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social campaign management, audience segmentation, bid optimization, creative iteration, incrementality testing, media mix modeling, A/B testing, attribution, marketing technology, automation, AI tools, advanced Excel/Google Sheets
Preferred skills
B2B strategy development, emerging channel identification, cross-functional collaboration
Technologies
Meta, YouTube, TikTok, Pinterest, Reddit, Excel, Google Sheets
Responsibilities
Manage and scale consumer Paid Social campaigns, identify new social platforms and growth opportunities, lead B2B/Pro paid social strategy, own in-house campaign management and budget pacing, develop testing roadmaps, establish test-and-learn culture, own tracking and reporting, partner on attribution frameworks, collaborate on performance-oriented creative, leverage AI and automation for efficiency
Seniority
Mid-Senior, hands-on IC