Paid Social Lead
Core
Lead and develop the agency's paid social offering, setting standards for campaign structure, testing, and scaling while driving team upskilling.
Role type
Senior IC Paid Social Lead
Builds
Paid social campaigns and strategies for e-commerce clients
Domain
Digital performance marketing / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social strategy, campaign management, creative testing, performance analysis, team mentorship, platform trend analysis
Preferred skills
E-commerce focus, analytical decision-making, collaborative leadership
Technologies
Meta Business Manager, TikTok, Pinterest, Google Analytics (GA4), Shopify
Responsibilities
Define best-practice frameworks for campaign structure and scaling; Develop client-specific strategies across Meta, TikTok, and Pinterest; Build and optimize campaigns end-to-end; Lead structured creative testing; Analyze performance and report on KPIs; Mentor and upskill the paid social team; Collaborate with performance and creative teams to align with broader strategy.
Seniority
Senior, hands-on IC with mentorship responsibilities
