Marketing Automation Specialist
Core
Design and execute marketing automation campaigns, customer journeys, and omnichannel communications for Pharma and Life Science clients.
Role type
Marketing Automation Specialist
Builds
Email campaigns, customer journeys, and omnichannel marketing ecosystems
Domain
B2B MarTech / Pharmaceutical & Life Sciences
Deliverable
product features
Required skills
Marketing automation platforms, Email marketing (ESP), HTML, SQL (Select), Digital marketing tools integration, Systems thinking
Preferred skills
Omnichannel campaign execution, Webinar platforms, Chatbots, Web analytics, Excel
Technologies
Mailchimp, GetResponse, SendPulse, eSputnik, Klaviyo
Responsibilities
Design and construct Customer Journeys, Create segments in Marketing Automation platforms, Build and execute email campaigns, Create and execute omnichannel campaigns, Monitor campaigns for bugs and errors, Prepare initial reports on campaign results
Seniority
Mid-level, hands-on IC
