Marketing Lead Full Time

## About the role We are looking for a dynamic and empathetic Marketing Lead to drive our brand's marketing and customer engagement strategy. This role goes beyond digital presence — it requires a deep understanding of diverse customer segments (NRIs, HNIs, senior citizens, devotees, and frequent travelers) and the ability to create meaningful experiences across digital and on-ground platforms. The candidate should be able to balance creativity, strategy, and execution while building long-term relationships through impactful campaigns and partnerships. ## Responsibilities ### Social Media & Digital Marketing - Develop and execute strategies for Facebook, Instagram, YouTube, LinkedIn, Twitter, Reddit, and other platforms. - Create engaging reels, videos, and stories that connect emotionally with audiences. - Manage influencer and community collaborations to expand reach and credibility. ### Content Marketing & Creative Development - Lead the creation of content (blogs, brochures, newsletters, videos, presentations). - Build content that resonates with NRIs, HNIs, senior citizens, and spiritual/travel enthusiasts. - Ensure empathetic, customer-first messaging in every communication. ### Campaigns & Influential Marketing - Design and execute digital and offline campaigns tailored to different customer categories. - Partner with residential societies, real estate groups, travel networks, and cultural/spiritual communities for brand-building activities. - Plan influential marketing initiatives to engage key opinion leaders and community influencers. ### YouTube & Video Strategy - Create and grow a strong presence on YouTube with travel, spiritual, and customer engagement stories. - Oversee end-to-end production of videos highlighting brand values and customer journeys. - Optimize for audience engagement, retention, and subscriber growth. ### Customer & Partnership Engagement - Build empathetic engagement strategies tailored for NRIs, HNIs, and senior citizens. - Understand and address the needs of devotees, spiritual travelers, and culturally inclined audiences. - Create on-ground collaborations with residential communities, real estate developers, and travel partners. - Foster long-term customer trust through influential, experience-driven marketing. ## Expected Outcomes / KPIs - Steady growth in social media followers and engagement across all platforms. - Strong partnership pipeline with residential societies, travel networks, and cultural communities. - Minimum 2 impactful campaigns per quarter (digital + on-ground). - YouTube subscriber base and video engagement growing month-on-month. - Measurable improvement in customer trust, satisfaction, and community presence. ## Requirements - 4–8 years of proven experience in digital & experiential marketing. - Strong understanding of customer psychology across segments like NRIs, HNIs, senior citizens, and devotees. - Experience in partnership development (residential societies, real estate, travel networks). - Background in spiritual/travel marketing will be a strong advantage. - Expertise in social media, influencer collaborations, and campaign execution. - Excellent communication, empathetic engagement skills, and ability to build community connections. - Strong leadership and project management abilities to deliver end-to-end initiatives. ## What we offer This role is ideal for someone who can combine strategic marketing expertise with empathy, customer understanding, and community partnerships, ensuring long-term brand visibility and deep engagement.