Meta Ads Specialist
Core
Manage and optimize Facebook ad campaigns to drive sales and leads for diverse clients across various industries.
Role type
Senior Facebook Ads Specialist / Media Buyer
Builds
Landing pages, lead gen funnels, ecomm funnels, video sales letters, and webinar funnels for end-to-end digital marketing clients.
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Facebook Ads Manager expertise, campaign scaling, A/B and split-testing, conversion rate optimization, creative development, landing page management, tracking pixel installation, performance reporting, ROAS/CPL target management.
Preferred skills
Copywriting, funnel hacking, direct response marketing, email marketing systems (MailChimp).
Responsibilities
Setup, manage and optimise campaigns within Facebook's ads manager; Scrutinise analytics to identify areas of opportunity and utilise conversion rate optimisation tactics; Create 'thumb-stopping' Facebook creative; Manage landing pages and websites to install conversion codes and tracking pixels; Prepare performance analysis reports and make recommendations for corrective modifications; Manage and maintain ROAS/CPL targets.
Seniority
Senior, hands-on IC