Director, Demand Generation
Core
Own the sales-led pipeline plan and build an integrated demand generation and ABX function to generate enterprise pipeline for a voice AI platform.
Role type
Senior leadership demand generation director (B2B SaaS)
Builds
Integrated campaign plans, ABX programs, and repeatable demand generation playbooks for enterprise buyers.
Domain
B2B SaaS / Voice AI / Developer Tools
Required skills
Enterprise pipeline ownership, ABM/ABX program building, funnel diagnosis with data, CRM/automation/attribution expertise, campaign storytelling, player-coach leadership, AI-native workflow design, system building.
Preferred skills
10+ years B2B demand gen, API-first/usage-based business experience, hyperscaler co-marketing, Salesforce/HubSpot/Outreach/Demandbase/6sense, LinkedIn/Google Ads.
Technologies
Salesforce, HubSpot, Outreach, Dreamdata, 6sense, Demandbase, Superset, LinkedIn Ads, Google Ads.
Responsibilities
Set quarterly marketing-sourced targets with Sales, run integrated campaigns on one model, build always-on ABX for priority segments, align with Paid Media on pipeline targets, fix handoff to Sales, re-engage stalled leads, execute partner co-marketing, hire and grow the campaign team.
Seniority
Senior, hands-on IC with leadership responsibilities