Head of Growth / Senior Growth Manager
Core
Lead growth across demand generation, product marketing, and sales enablement for a B2B software company focused on user-led growth.
Role type
Senior Growth Manager (B2B SaaS)
Builds
Automated marketing workflows, demand generation campaigns, and sales enablement materials
Domain
B2B Software / User-Led Growth
Required skills
Demand generation strategy, Marketing automation, Content marketing, Product positioning, Sales enablement, Data analytics, Campaign management, Community management, Influencer program management, Workflow automation
Preferred skills
SEO, GEO, Product-led growth, Referral programs
Technologies
HubSpot, Framer, Webflow, Claude, AI tools
Responsibilities
Plan and execute integrated campaigns for product launches and company announcements; Build and optimize demand generation across paid, owned, and earned channels; Run an industry awards program and activate community opportunities; Grow a micro-influencer program; Build automated workflows and integrations connecting marketing channels and AI tools; Set up tracking and reporting systems; Develop product positioning, launch plans, and sales enablement materials.
Seniority
Senior, hands-on IC