Head of Marketing
Core
Provide strategic leadership across the entire marketing function, setting direction for brand positioning, audience engagement, and commercial strategy for a property wealth-building business.
Role type
Executive-level marketing leader (Head of Marketing)
Builds
Marketing strategy, brand proposition, full marketing ecosystem (performance, lead acquisition, CRM, content, social, podcast), and measurement frameworks.
Domain
Real Estate / Property Wealth Management / B2C Services
Required skills
Strategic marketing leadership, B2C marketing, high-consideration service marketing, commercial acumen, data interpretation, cross-functional leadership, team development, agency management, market intelligence.
Preferred skills
Property/financial services/wealth industry experience, experience leading across multiple marketing disciplines.
Responsibilities
Set marketing strategy aligned with business objectives; shape brand and customer proposition; translate insight into action; oversee full marketing ecosystem; set investment approach and performance measurement; lead and develop the marketing team; manage agency relationships; contribute market intelligence to executive team; collaborate cross-functionally with sales, tech, and data leaders.
Seniority
Executive, strategic leadership