User acquistion specialist
Core
Manage and scale paid acquisition campaigns across Meta, TikTok, and Google for multiple client accounts, optimizing performance and efficiency.
Role type
Senior User Acquisition Specialist (Performance Marketing)
Builds
Scalable user acquisition programs for consumer app businesses
Domain
Digital advertising / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media management, Meta advertising, Campaign optimization, Data analysis, Client communication, Budget management, Creative strategy alignment, Attribution modeling, Mobile advertising concepts, Presentation skills
Preferred skills
TikTok and Google Ads expertise, Seven-figure budget management, SKAdNetwork (SKAN) knowledge, Aggregated Event Measurement (AEM) familiarity, Mobile Measurement Partners (MMPs) experience
Technologies
Meta, TikTok, Google Ads, Proprietary performance marketing tools
Responsibilities
Own end-to-end paid media management including campaign setup, targeting, bidding, and optimization; Monitor key metrics like CPI, CAC, ROAS, and retention; Analyze performance to diagnose issues and develop testing strategies; Prepare performance insights and presentations for clients; Collaborate with creative strategists and growth marketing managers.
Seniority
Mid-Senior, hands-on IC