Digital Marketing Specialist
Core
Own paid acquisition and lead generation for a business education and mentoring company serving health, wellness, and coaching operators.
Role type
Digital Marketing Specialist (Paid Media & Lead Gen)
Builds
Paid social campaigns, landing pages, funnels, and nurture journeys for high-ticket coaching/education clients.
Domain
Business Education / Coaching / Health & Wellness
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads Manager, paid social media management, lead generation, funnel optimization, CRM and email automation, content creation (static/video), data analysis for campaign performance
Preferred skills
Experience in service-based/high-ticket/coaching environments, comfort appearing in video content, interest in fitness/wellness
Technologies
Meta Ads Manager, Instagram, Facebook, Canva, CapCut, CRM, email automation tools
Responsibilities
Build and optimize Meta campaigns, manage lead generation funnels, test creative formats and messaging, support landing pages and email automation, analyze customer journey drop-offs, present to business owners
Seniority
Mid-level, hands-on IC
