Marketing Planning & Performance Manager
Core
Shape acquisition marketing plans and optimize investment across Australia and New Zealand by connecting campaign performance, customer behavior, and data insights to drive growth.
Role type
Marketing Planning & Performance Manager
Builds
Acquisition strategies, media plans, tracking/attribution frameworks, dashboards, and performance models for a financial services company.
Domain
Financial Services / Digital Marketing & Analytics
Required skills
Acquisition marketing strategy, paid media planning (Search, Social, Display, Programmatic), digital analytics, tag management, conversion tracking, attribution modeling, budget forecasting, performance modeling, BI dashboarding, advanced Excel, stakeholder management.
Preferred skills
Financial services experience, AI/automation knowledge, emerging marketing technologies.
Technologies
GA4, Tealium, Google Tag Manager, Google Ads, SA360, Meta Ads Manager, Salesforce, Excel, BI tools.
Responsibilities
Shape acquisition strategies and media plans; own and improve tracking, tagging, and attribution; analyze campaign funnels to optimize conversion and ROI; develop budgets and forecasts; build dashboards and analytical models; partner with agencies to test new approaches and integrate AI/automation.
Seniority
Mid-Senior, hands-on IC