MarCom Manager
Core
Lead integrated marketing programs to generate qualified sales leads, accelerate pipeline growth, and strengthen brand awareness for Kollmorgen in China and APAC.
Role type
Senior MarCom Manager (Digital Demand Generation)
Builds
Digital demand generation campaigns, localized content, and integrated marketing programs for industrial automation products.
Domain
Industrial Automation / Motion Control / B2B Manufacturing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Demand generation strategy, SEO, SEM, PPC, marketing automation, CRM management, website analytics, content localization, event marketing, data-driven decision making
Preferred skills
Industrial automation domain knowledge, Salesforce/Marketo/HubSpot experience, Google Ads/Baidu Ads expertise, AI Search/GEO optimization, regional APAC program management
Technologies
Google Analytics, Google Ads, Baidu Ads, LinkedIn Campaign Manager, SEO tools, Marketing Automation Platforms, CRM Systems
Responsibilities
Own and drive marketing-generated lead and pipeline targets; Develop and execute demand generation campaigns; Manage SEO, SEM, PPC and paid digital campaigns; Develop and localize marketing content; Organize and coordinate trade shows and customer events; Collaborate with Sales and Product teams to improve lead quality and conversion rates.
Seniority
Senior, hands-on IC
