Digital Marketing Manager
Core
Own and evolve a multi-channel digital marketing engine focused on generating qualified demand and accelerating growth.
Role type
Digital Marketing Manager
Builds
Paid search, social, display, SEO, SEM, email campaigns, and website experiences
Domain
Digital Marketing
Deliverable
product features
Required skills
Multi-channel digital marketing strategy, Paid search management, Paid social management, Display advertising, SEO, SEM, Email marketing, Website optimization, Digital analytics, Salesforce Marketing Cloud, SQL, CMS platforms, Google Ads, HTML, CSS
Preferred skills
Google Analytics certification, Salesforce Marketing Cloud Email certification
Technologies
Salesforce Marketing Cloud, Google Ads, CMS platforms
Responsibilities
Manage execution and optimization of paid search, paid social, and display advertising campaigns; Develop and execute SEO and SEM initiatives; Build and manage integrated email marketing campaigns; Manage and improve corporate website and landing pages; Monitor performance and translate data into actionable recommendations; Analyze funnel performance and conversion behavior; Partner with Content, Product Marketing, and Sales teams; Manage relationships with digital agencies and vendors; Coordinate multiple digital initiatives simultaneously; Continuously test new approaches and technologies.
Seniority
Mid-level, hands-on IC