Customer Marketing Manager - LATAM
Core
Own and execute customer marketing efforts for the LATAM region, focusing on growing the 'Growth Makers Club' community and driving customer advocacy.
Role type
Regional Customer Marketing Manager
Builds
Customer engagement programs, events, and advocacy initiatives for a B2B SaaS platform
Domain
B2B SaaS / Customer Engagement / Marketing
Deliverable
product features
Required skills
B2B marketing strategy, program/project management, cross-channel campaign execution, stakeholder management, CRM/Marketing automation proficiency
Preferred skills
Customer success experience, SaaS industry background, content creation
Technologies
HubSpot, Marketing Automation Software
Responsibilities
Define and launch customer marketing activities (webinars, meet-ups, advisory boards), develop relationships with C-level decision makers, identify and engage customer ambassadors, manage cross-sell and up-sell campaigns, produce marketing collaterals, initiate new engagement programs
Seniority
Mid-level, hands-on IC
