User acquistion specialist
Core
Manage and scale paid acquisition campaigns across Meta, TikTok, and Google for multiple client accounts, optimizing performance and efficiency.
Role type
Senior IC user acquisition specialist (performance marketing)
Builds
Scalable user acquisition programs for consumer app clients
Domain
Digital advertising / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media management, campaign optimization, data analysis, creative strategy integration, account hygiene, performance metrics interpretation, client communication, testing strategy, budget management
Preferred skills
TikTok and Google Ads expertise, mobile advertising concepts (SKAdNetwork, AEM, MMPs), international team collaboration
Technologies
Meta, TikTok, Google Ads, proprietary performance marketing technology
Responsibilities
Own end-to-end paid media management including setup, targeting, bidding, and optimization; Monitor and analyze key acquisition metrics (CPI, CAC, ROAS); Develop and execute structured testing strategies; Prepare performance insights and recommendations for clients; Collaborate with creative strategists to align media-buying decisions with creative performance
Seniority
Mid-level, hands-on IC