Director, Marketing
Core
Senior marketing leader responsible for driving market positioning, product marketing, brand development, and demand generation to support commercial growth and establish the company as a newly independent business.
Role type
Director, Marketing (Grade 9 leadership)
Builds
Marketing strategies, campaigns, brand narratives, and go-to-market programs for financial services software
Domain
Financial services software, enterprise banking technology
Required skills
B2B technology marketing, product marketing, go-to-market strategy, team leadership, commercial acumen, marketing performance measurement, stakeholder management
Preferred skills
Financial services/banking technology experience, core banking knowledge, demand generation, digital marketing, customer advocacy
Technologies
Marketing technology, digital platforms, analytics tools
Responsibilities
Develop and execute annual marketing strategy and budget; lead product marketing and positioning; drive global campaigns and field marketing; manage brand, PR, and agencies; lead customer advocacy and analyst relations; build marketing performance dashboards and KPIs; develop and mentor the marketing team
Seniority
Director, strategic leadership with hands-on execution