Product Marketing Manager, Business Accounts
Core
Define, test, and refine global product positioning and messaging for the Business Accounts suite to bridge gaps between customers, commercial, and product teams.
Role type
Product Marketing Manager (B2B Financial Services)
Builds
Product positioning, sales enablement assets, and go-to-market strategies for Business Accounts products (via careerplan.io/jobs/ce5adcaa-73ae-4e6f-a5d8-5fe5e8dc09fb-product-marketing-manager-business-accounts-at-airwallex)
Domain
Fintech / Global Payments / B2B
Deliverable
product features
Required skills
Product marketing, value proposition development, sales enablement, cross-functional collaboration, GTM strategy, market research, product roadmap influence
Preferred skills
Growth marketing, sales enablement, Mid-Market/Enterprise B2B experience, global team collaboration, financial services/tech domain knowledge
Technologies
None stated
Responsibilities
Develop customer and competitor insights to craft value propositions; Define and refine global product positioning and messaging; Create high-impact enablement assets for sales teams; Plan and execute marketing campaigns for acquisition and adoption; Drive end-to-end global product launches; Leverage insights to influence product roadmap
Seniority
Mid-level, hands-on IC