Director, Account Based Marketing
Core
Build and lead a new strategic Account-Based Marketing (ABM) function to accelerate growth within key enterprise accounts.
Role type
Director, Account-Based Marketing (Builder/Strategist)
Builds
Scalable ABM strategy, operating model, playbook, and high-performing team
Domain
B2B SaaS / Insurance Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Account-based marketing strategy, operating model design, team building, cross-functional alignment, stakeholder influence, program orchestration, performance measurement, SaaS marketing experience
Preferred skills
SaaS/enterprise software environment experience, intent data utilization, marketing automation, CRM management
Technologies
Marketing automation, CRM, Revenue Operations technologies
Responsibilities
Define ABM strategy and operating model; Develop ABM playbook and governance; Partner with Sales to identify priority accounts; Build and develop the ABM team; Measure impact on pipeline and revenue
Seniority
Director, hands-on builder & leader