Digital Marketing Analyst
Core
Build and manage digital ad campaigns for top edtech brands, balancing creative copywriting with quantitative data analysis to optimize performance.
Role type
Digital Marketing Analyst
Builds
Paid advertising campaigns across Google, Bing, Facebook, and TikTok for edtech products
Domain
EdTech / Digital Advertising
Deliverable
product features
Required skills
SEM, data analysis, Excel, Google Sheets, Pivot tables, copywriting, A/B testing, consumer psychology
Preferred skills
creativity, critical thinking, strategic planning, presentation skills
Technologies
Google Ads, Bing Ads, Facebook Ads, TikTok Ads, Google Sheets
Responsibilities
Build and monitor ad campaigns, analyze performance data, write effective ad copy, design and implement tests for ad performance, collaborate with design teams, present findings to stakeholders
Seniority
Individual Contributor, early career