CRM & Loyalty Deployment Manager - (F/H)
Core
Lead operational activation, content strategy, and performance management for a new loyalty programme across pilot shopping centres in Europe and the US.
Role type
Senior CRM & Loyalty Deployment Manager
Builds
Loyalty programmes, automated CRM journeys, and omnichannel activation campaigns for retail partners.
Domain
Retail real estate / Customer Engagement
Required skills
CRM deployment, loyalty programme management, omnichannel activation, project management, stakeholder coordination, analytical reporting, content strategy, multi-country operations
Preferred skills
Brevo, Salesforce Marketing Cloud, Adobe Campaign, Selligent, Braze, gamification mechanics
Technologies
Brevo, Salesforce Marketing Cloud, Adobe Campaign, Selligent, Braze
Responsibilities
Lead operational preparation and launch plans for pilot markets; translate target models into actionable playbooks; coordinate functional configuration of campaigns and loyalty mechanics in the loyalty tool; manage production and localization of CRM content; define measurement frameworks and monitor performance; support qualification and activation of retailer offers and cashback programmes.
Seniority
Mid-Senior, hands-on IC
