Senior Manager Paid Media Measurement
Core
Establish and evolve global paid media measurement capabilities to link marketing investments directly to business outcomes.
Role type
Senior Manager, Paid Media Measurement
Builds
Global paid media measurement framework, incrementality testing programmes, and campaign effectiveness evaluation.
Domain
Marketing analytics, paid media, and business performance measurement.
Required skills
Enterprise-wide media measurement strategy design, incrementality testing and experimental design, Marketing Mix Modelling (MMM), stakeholder engagement for adoption, executive presentation of findings.
Preferred skills
SQL, Python, R, data clean room approaches, privacy-preserving measurement.
Responsibilities
Develop measurement frameworks, lead incrementality testing programmes, evaluate campaign effectiveness, present findings to senior leadership, partner with media and analytics stakeholders.
Seniority
Senior, hands-on IC with strategic leadership