Marketing Operations Manager (LEGO Education)
Core
Drive CRM strategy, marketing technology governance, and operational excellence for the US Marketing team to generate demand and support sales.
Role type
Marketing Operations Manager
Builds
CRM roadmaps, marketing automation processes, lead management workflows, and reporting dashboards
Domain
B2B Education (K-8) / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, marketing automation governance, lead management, campaign execution, vendor management, data integrity, stakeholder alignment, project management
Preferred skills
Microsoft Dynamics 365, Power BI, Asana, Content Stack, K-8 education industry knowledge
Technologies
Dynamics 365, Power BI, Asana, Content Stack
Responsibilities
Define and prioritize CRM roadmap items; optimize and standardize marketing automation processes; manage lead scoring, routing, and consent compliance; build and QA SDR follow-up journeys; maintain CRM data integrity; enhance marketing reporting and dashboards; manage agency and vendor operations; lead recurring operating cadences with stakeholders.
Seniority
Mid-Senior, hands-on IC
