Senior Specialist, Membership Journey & Channel Excellence
Core
Design and optimize end-to-end LEGO® Insiders membership journeys across digital and physical channels to create seamless, personalized member experiences.
Role type
Senior Specialist, Membership Journey & Channel Excellence
Builds
End-to-end journey maps, channel recommendations, and joined-up membership experiences for LEGO® Insiders
Domain
Consumer retail / Loyalty programs / Omnichannel experience design
Deliverable
product features
Required skills
Journey mapping, Omnichannel strategy, Consumer insights analysis, Persona and segmentation, Cross-functional collaboration, Analytical problem-solving
Preferred skills
Experience in complex consumer-facing organizations, CRM lifecycle management
Technologies
CRM systems, Data analytics tools
Responsibilities
Develop and maintain end-to-end journey maps translating member needs into experience improvements; Apply journey frameworks to translate strategy into clear designs and requirements; Analyze channel performance to recommend seamless touchpoint integration; Collaborate with CRM, product, and digital teams to activate joined-up journeys; Create journey documentation to align decision-making across teams.
Seniority
Senior, hands-on IC