Lifecycle & Marketing Automation Lead
Core
Design and execute end-to-end customer journeys across Email, SMS, and WhatsApp to drive engagement, retention, and revenue for a B2C commerce platform.
Role type
Senior Lifecycle & Marketing Automation Lead
Builds
Personalized, multi-channel customer flows and automated marketing campaigns
Domain
B2C eCommerce / Consumer Apps
Required skills
Marketing Automation, multi-channel campaign management (Email, SMS, WhatsApp), advanced segmentation, GA4, A/B testing, data analysis, content strategy
Preferred skills
Experience in early-stage startups, creative copywriting, roadmap management (via careerplan.io/jobs/BA-008-ED-06C-lifecycle-marketing-automation-lead-at-mami)
Technologies
GA4, Email/SMS/WhatsApp platforms, UTM tracking tools
Responsibilities
Optimize marketing automation templates and manage audience data, build and test multi-channel customer journeys, analyze campaign performance using cohort and LTV metrics, lead creative briefs for copy and design, collaborate with Product and Data teams
Seniority
Senior, hands-on IC
