Retail Marketing Manager AMS
Core
Execute the global marketing plan and calendar for LEGO Retail in the Americas, driving footfall and conversion for physical stores and LEGO.com while serving as a regional lead for the Kids Audience.
Role type
Retail Marketing Manager (Regional Lead)
Builds
LEGO branded stores and LEGO.com
Domain
Retail / Consumer Goods / Toys
Deliverable
product features
Required skills
Retail or trade marketing experience, in-store shopper touchpoint knowledge, retail operations, event execution, agency collaboration, earned media campaign delivery, shopper insights analysis, project and time management
Preferred skills
Ambition, innovation, resilience, energy, results-driven attitude, proactive approach, strong collaboration, independence, cross-functional team engagement
Technologies
OESP (Owned, Earned, Shared, Paid) process
Responsibilities
Execute the global marketing plan and calendar with a focus on children's activities; Collaborate with the Retail Experiences & Marketing team to act as regional lead for key campaigns; Support execution of in-store events and play activations; Transform shopper insights into actionable marketing strategies; Identify and implement tailored, market-driven marketing programs; Integrate with other LEGO Group Business Units.
Seniority
Mid-Senior, hands-on IC