Portfolio & Marketing Strategy Senior Manager, Gaming Passion
Core
Lead cross-franchise go-to-market strategies and campaigns connecting LEGO brick products with digital gaming experiences to grow the gaming category.
Role type
Senior Manager, Portfolio & Marketing Strategy (Gaming)
Builds
Cross-gaming go-to-market plans, global communication campaigns, and audience strategies.
Domain
Consumer products marketing, Gaming, Toys & Family
Deliverable
product features
Required skills
Consumer products marketing, cross-franchise strategy, go-to-market planning, agency collaboration, social media planning, audience insight translation, stakeholder alignment
Preferred skills
Videogame industry experience, gaming community knowledge, IP partner collaboration, licensed product communication, media agency/influencer experience
Technologies
None stated
Responsibilities
Build strategies and plans to grow the gaming category across audiences and touchpoints; Shape the Gaming portfolio strategy connecting brick-built products and digital experiences; Lead global go-to-market and communication campaigns; Partner with regional leads to translate global plans into local execution; Coordinate with franchise leads and IP partners for aligned communication; Guide co-creation with LEGO owned channels and creative partners.
Seniority
Senior Manager, Specialist level
