Fan Marketing Manager
Core
Manage and integrate fan-created content into global LEGO marketing campaigns, fostering local fan communities and creator partnerships.
Role type
Fan Marketing Manager
Builds
Global fan engagement programs and local market creator initiatives
Domain
Consumer goods / Brand marketing / Community management
Deliverable
product features
Required skills
Stakeholder management, project management, database maintenance, operational process improvement, market discovery, recruitment strategy
Preferred skills
Creative agency experience, talent management
Technologies
LEGO.com, LEGO Play
Responsibilities
Integrate fan marketing into global campaigns, manage the pool of 140+ Recognized LEGO Fan Creators, support content briefs from agencies, facilitate cross-functional alignment, optimize recruitment for fan creators, maintain creator databases
Seniority
Individual Contributor