Brand Marketing Manager Preschool & Girls
Core
Define and drive brand strategy and growth for the Preschool & Girls segment of the LEGO business across Hungary, Greece, and Adriatic markets.
Role type
Brand Marketing Manager
Builds
Brand awareness, consumer sales, and market share for LEGO Preschool & Girls products
Domain
Consumer Goods / Toys / Brand Marketing
Deliverable
product features
Required skills
Strategic planning, budget management, market analysis, cross-functional leadership, data-driven decision making, stakeholder management
Preferred skills
Localization expertise, test-and-learn approach, consumer behavior insight
Technologies
None stated
Responsibilities
Define and drive Preschool & Girls strategy to deliver short- and mid-term growth ambitions; Lead local deployment and amplification of global plans; Own portfolio strategy for Preschool & Girls selecting key drivers for communication and trade; Own and optimize Preschool & Girls marketing investment model; Lead deep understanding of Preschool & Girls consumer and shopper behavior; Integrate marketing assumptions into demand planning process
Seniority
Manager, hands-on IC