Marketing Manager, LEGO Botanicals
Core
Drive marketing campaigns and brand strategy to expand LEGO Botanicals' adult consumer base, transforming the brand from kids' toys to elegant home displays.
Role type
Marketing Manager (Brand & Campaigns)
Builds
Marketing campaigns, brand guidelines, and consumer insights for the LEGO Botanicals franchise.
Domain
Consumer Goods / Toys & Home Decor
Deliverable
product features
Required skills
Marketing campaign development, brand development, data analysis, consumer insights, project management, strategic planning, cross-functional collaboration
Preferred skills
Creative and imaginative thinking, systematic analytical thinking, presentation skills, writing skills
Technologies
None stated
Responsibilities
Develop marketing campaigns from brief to execution and tracking; support product development with consumer data and insights; drive the selling-in process to market teams; partner on brand guidelines and packaging optimization; manage collaboration with internal and external partners.
Seniority
Mid-Senior, hands-on IC