Marketing Leader
Core
Execute strategies to drive membership growth, retention, broker engagement, and brand awareness for pooled insurance programs.
Role type
Director of Marketing & Broker Relations
Builds
Pooled insurance programs and broker engagement networks
Domain
Insurance / Pooled Risk Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
market share growth strategy, broker relationship management, prospect pipeline management, market intelligence analysis, strategic communication, stakeholder relationship building, onboarding and education program delivery, retention strategy, data analysis for strategic recommendations, project management, CRM and database management
Preferred skills
insurance or risk management experience for nonprofit/public entities, underwriting process knowledge, broker distribution channel expertise, market research and competitive analysis, training and educational program delivery
Technologies
Microsoft Office, CRM, database systems
Responsibilities
Develop member market share growth initiatives, identify opportunities to expand broker engagement, manage prospect pipelines and growth metrics, facilitate onboarding and education for broker agencies, monitor market trends and competitor activity, prepare reports for strategic decision-making, represent the organization at industry events
Seniority
Director, strategic execution & stakeholder leadership