Leiter Customer Lifecycle und Marketing Automation (m/w/d)
Core
Leading the Customer Lifecycle and Marketing Automation function to drive CRM, marketing automation, and data-driven marketing strategies.
Role type
Senior leadership, Customer Lifecycle and Marketing Automation
Builds
Data-driven CRM measures, personalized customer journeys, and customer reactivation campaigns across online channels
Domain
Digital Marketing, CRM, Customer Lifecycle Management
Deliverable
product features
Required skills
Strategic leadership, CRM strategy, data-driven marketing, customer journey development, customer retention and reactivation, performance analysis, team management
Preferred skills
Experience in digital products, KPI-driven campaign control, revenue-oriented CRM
Technologies
CRM systems, Marketing Automation platforms, Data analytics tools
Responsibilities
Lead the Customer Lifecycle and Marketing Automation department, develop and optimize data-based CRM measures, analyze market and customer data to identify optimization potentials, ensure technical quality and continuous development of the CRM function
Seniority
Senior, hands-on IC with leadership responsibilities