Marketing Manager (m/w/d) – Schwerpunkt Fairs & Events
Core
Strategically develop and execute national and international trade show, webinar, and training programs to generate leads and optimize the customer journey for a manufacturer of screw technology and pneumatic tools.
Role type
Marketing Manager (Events & Fairs)
Builds
Trade show campaigns, webinar series, training programs, and sales meeting events
Domain
Industrial manufacturing (screw technology, pneumatic tools, generators)
Deliverable
product features
Required skills
Strategic event planning, content production, lead generation optimization, web analytics, budget management, external vendor coordination, CRM management, webinar tool proficiency
Preferred skills
Adobe Creative Cloud, Salesforce, Goto Webinar, Master's degree in Marketing/Communication/Event Management
Technologies
Salesforce, Goto Webinar, Adobe Creative Cloud
Responsibilities
Plan and organize regional/national trade shows and webinars, develop targeted content and campaigns, manage marketing budget and reporting, optimize online funnels and KPIs, coordinate international sales meetings, manage external service providers
Seniority
Mid-level, hands-on IC
